When I start caring about my appearance, it

becomes performative. The moment I begin thinking about how I look, my body becomes an image. And that image becomes something that can be: produced, consumed, commercialized. My image becomes a product. The performance plays with visual codes drawn from soft-porn aesthetics, homosexual ico- nography, hyper-masculinity, fetishized male imagery, and stylized desire. These codes are staged. The work is not interested in the real, but in the staged image. My image becomes a product, something staged and commercialized, the industrialization of images. Through merchan- dise, my image becomes an enterprise. It goes against authenticity and spontaneity. It is not about the real, but about the staged. My image becomes mainstream, an idol. My position is to « choose » the image I pro- duce, becoming an idol, my own brand.